"Signage is the least expensive, yet most effective form of advertising for independent and national retail businesses"
according to U.S. Small Business Administration (SBA)
ARE SIGNS EXPENSIVE?
To find out click
HERE
HOW DOES SIGNAGE COSTS COMPARE TO OTHER MEDIA?
Cost per 1000 Impressions (CPM) of a $10,000 sign on Tecumseh Rd would be approx 8.3 cents.
Monthly sign costs of $100 divided by monthly impressions (40,000 cars x 30 days x 1.33 occupants) divided by 1000 = $.0833
To find out how this compares with other media click
HERE
WHY DO I NEED A SIGN?
To find out click
HERE
ARE THERE STUDIES ON THE VALUE OF SIGNS?
To find out click
SIGN VALUE STUDIES
